Lucknow Based Product IP Firm Microlit Launches New Brand Identity

Lucknow, April 6, 2018: MICROLIT, a product IP firm headquartered in Lucknow, unveiled its new brand identity today. The firm manufactures high precision liquid handling instruments for leading biotechnology and pharmaceutical laboratories of the world. As a part of the launch, it revealed its new logo, product range, packaging and tagline, ‘Experience Precision’, in a move to reinforce its promise of accuracy and reliability in real laboratory environments. The new branding will be reflected across every major touch point including product catalogues, operation manuals, merchandise, collateral and MICROLIT’S official website in an effort to ensure that the company always provides a consistent and standardized brand experience.

MICROLIT was co-conceptualized by Mr. Ajay Jain and Mr. Atul Jain and formally established in the year 1991. Over the years, the firm steadily expanded its reach and is currently recognized as a respected and dependable brand in the healthcare and life sciences industry worldwide. Its team of scientists, engineers, IT specialists, technicians, marketers, salespersons, all work closely with each other in a collaborative and high-energy environment, in order to deliver remarkable user experiences.

MICROLIT offers Bottle Top Dispensers, Electronic Buttresses, Micro pipettes, Miniature Micro pipettes and Electronic Pipette Filling Instruments including accessories like Stands and Tips for Micro pipettes. Designed and developed by a team of product design engineers with ergonomics and intuitive handling in mind, the range enjoys accreditation by a number of global organizations and worldwide credibility.

Going forward, the company realizes that its purpose has burgeoned; inspiring it to adopt a more refined approach to how it handles its everyday operations and interactions. An integral part of this transition is the new brand logo. Designed using two elements, a square and a drop, this simple composition denotes ‘High Precision Liquid Handling Under Practical Laboratory Conditions’ and manifests itself beautifully across all touch points.

Similarly, the brand has also refreshed its mission and vision statements. It has simplified its communication and adopted a warm and straight-forward outlook. With this idea, MICROLIT strives to bring forth a renewed commitment to all of its clients and relationships.

In the spirit of this re branding, MICROLIT aspires to serve its customers to the best of its abilities and offer solutions infused with business innovation. In the coming years, the company also plans to introduce new products and enter new markets.

About MICROLIT

MICROLIT, based out of Lucknow, was formally established in 1991. The firm offers a comprehensive product range comprising liquid handling instruments that perform twice better than industry standards* in practical laboratory conditions. These are calibrated in an ISO 17025 accredited laboratory according to ISO 8655 standards. The company has a patented technology to its name and has won several awards, including the prestigious India Design Mark. For more information, visit www.microlit.com or write to customercare@microlit.com.

Going forward, the company realizes that its purpose has burgeoned; inspiring it to adopt a more refined approach to how it handles its everyday operations and interactions. An integral part of this transition is the new brand logo. Designed using two elements, a square and a drop, this simple composition denotes ‘High Precision Liquid Handling Under Practical Laboratory Conditions’ and manifests itself beautifully across all touch points.

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